I studied Fashion Design in Seoul and launched a streetwear brand before graduating. I ran it for five years. Along the way, I also built and operated a café, a concept store, and an online womenswear shop. I’ve worked on lookbook shoots, creative direction, and consulting for other brands.
I studied Fashion Design in Seoul and launched a streetwear brand before graduating. I ran it for five years. Along the way, I also built and operated a café, a concept store, and an online womenswear shop. I’ve worked on lookbook shoots, creative direction, and consulting for other brands.
I'm drawn to things that hold my attention a little longer than usual. I enjoy work that leaves room for imagination, seeing things differently, doing things that scare me, and learning something new. I love the energy that comes from reading, listening to, and sharing good stories.
I'm drawn to things that hold my attention a little longer than usual. I enjoy work that leaves room for imagination, seeing things differently, doing things that scare me, and learning something new. I love the energy that comes from reading, listening to, and sharing good stories.
I love work made with genuine passion and care, and I'm endlessly fascinated by the shape of sunlight and fleeting moments.
I love work made with genuine passion and care, and I'm endlessly fascinated by the shape of sunlight and fleeting moments.
my experience
Freelance
brand & graphic designer
Working with startups and small businesses to create strategic brand identities that help them stand out and connect with their customers. My work spans brand identity, logo design, visual identity systems, editorial design, packaging, menu design, campaign visuals, social media content, advertising, and merchandise.
2020 - now
Freelance
brand & graphic designer
2020 - now
SFAC
Inhouse designer
Created cohesive visitor experiences through spatial planning, visual communication, and operational support. Developed promotional materials including posters, leaflets, newsletters, and social media content.
2021 - 2022
SFAC
Inhouse designer
2021 - 2022
MTD
Founder/Creative director
Founded and led MTD, an independent fashion brand that translated youth culture into bold visual and product experiences. Oversaw brand strategy, creative direction, product development, and retail experiences, growing the brand through international pop-ups and partnerships with select stores in the United States, Europe, and Japan.
2015 - 2020
MTD
Founder/Creative director
2015 - 2020
I studied Fashion Design in Seoul and launched a streetwear brand before graduating. I ran it for five years. Along the way, I also built and operated a café, a concept store, and an online womenswear shop. I’ve worked on lookbook shoots, creative direction, and consulting for other brands.
I studied Fashion Design in Seoul and launched a streetwear brand before graduating. I ran it for five years. Along the way, I also built and operated a café, a concept store, and an online womenswear shop. I’ve worked on lookbook shoots, creative direction, and consulting for other brands.
I'm drawn to things that hold my attention a little longer than usual. I enjoy work that leaves room for imagination, seeing things differently, doing things that scare me, and learning something new. I love the energy that comes from reading, listening to, and sharing good stories.
I'm drawn to things that hold my attention a little longer than usual. I enjoy work that leaves room for imagination, seeing things differently, doing things that scare me, and learning something new. I love the energy that comes from reading, listening to, and sharing good stories.
I love work made with genuine passion and care, and I'm endlessly fascinated by the shape of sunlight and fleeting moments.
I love work made with genuine passion and care, and I'm endlessly fascinated by the shape of sunlight and fleeting moments.
my experience
Freelance
brand & graphic designer
Working with startups and small businesses to create strategic brand identities that help them stand out and connect with their customers. My work spans brand identity, logo design, visual identity systems, editorial design, packaging, menu design, campaign visuals, social media content, advertising, and merchandise.
2020 - now
Freelance
brand & graphic designer
2020 - now
SFAC
Inhouse designer
Created cohesive visitor experiences through spatial planning, visual communication, and operational support. Developed promotional materials including posters, leaflets, newsletters, and social media content.
2021 - 2022
SFAC
Inhouse designer
2021 - 2022
MTD
Founder/Creative director
Founded and led MTD, an independent fashion brand that translated youth culture into bold visual and product experiences. Oversaw brand strategy, creative direction, product development, and retail experiences, growing the brand through international pop-ups and partnerships with select stores in the United States, Europe, and Japan.
2015 - 2020
MTD
Founder/Creative director
2015 - 2020
I studied Fashion Design in Seoul and launched a streetwear brand before graduating. I ran it for five years. Along the way, I also built and operated a café, a concept store, and an online womenswear shop. I’ve worked on lookbook shoots, creative direction, and consulting for other brands.
I studied Fashion Design in Seoul and launched a streetwear brand before graduating. I ran it for five years. Along the way, I also built and operated a café, a concept store, and an online womenswear shop. I’ve worked on lookbook shoots, creative direction, and consulting for other brands.
I'm drawn to things that hold my attention a little longer than usual. I enjoy work that leaves room for imagination, seeing things differently, doing things that scare me, and learning something new. I love the energy that comes from reading, listening to, and sharing good stories.
I'm drawn to things that hold my attention a little longer than usual. I enjoy work that leaves room for imagination, seeing things differently, doing things that scare me, and learning something new. I love the energy that comes from reading, listening to, and sharing good stories.
I love work made with genuine passion and care, and I'm endlessly fascinated by the shape of sunlight and fleeting moments.
I love work made with genuine passion and care, and I'm endlessly fascinated by the shape of sunlight and fleeting moments.
my experience
Freelance
brand & graphic designer
Working with startups and small businesses to create strategic brand identities that help them stand out and connect with their customers. My work spans brand identity, logo design, visual identity systems, editorial design, packaging, menu design, campaign visuals, social media content, advertising, and merchandise.
2020 - now
Freelance
brand & graphic designer
2020 - now
SFAC
Inhouse designer
Created cohesive visitor experiences through spatial planning, visual communication, and operational support. Developed promotional materials including posters, leaflets, newsletters, and social media content.
2021 - 2022
SFAC
Inhouse designer
2021 - 2022
MTD
Founder/Creative director
Founded and led MTD, an independent fashion brand that translated youth culture into bold visual and product experiences. Oversaw brand strategy, creative direction, product development, and retail experiences, growing the brand through international pop-ups and partnerships with select stores in the United States, Europe, and Japan.
2015 - 2020
MTD
Founder/Creative director
2015 - 2020